Airbnb: live there
Airbnb gives people the chance to have authentic local travel experiences wherever they go. You "stay" in a hotel, but you "live" in an Airbnb.
Awards:
Gold Effie — Travel & Tourism / Global, 2017
Silver Effie — Travel & Tourism / North America, 2017
Press: The New York Times, Adweek, Creativity,Fast Company
Skift
Mashable
Inc.
The Drum
Romper
Creatives: Raf Vilela, Sarah Johnston
Design
"Live There" was embraced as a key guiding principle for Airbnb's future branding and the language was incorporated into the re-design of Airbnb’s website and app.
Global Market
Following the success of the campaign, we adapted print for other markets around the world including Brazil, Mexico and South Korea.
