Your gun is more likely to harm you or a loved one than stop an attack, yet safety is still the #1 reason Americans own guns. Many are kept loaded in drawers or under pillows, prepared for use.
So we redefined what being "prepared" really means.
ECD | Alex Shulhafer
Copy | Will Engebretson
Art | Rafael Vilela
TVC Directors: The Taos
If youR GUN IS PREPARED FOR USE, Then YOU MUST ALSO be Prepared For Misuse.
SOCIAL
When you leave your gun unlocked, you’re leaving a lot up to chance. So we created a digital experience for OOH and Instagram that uses the idea of Russian Roulette to show the misuse scenarios gun owners leave themselves vulnerable to when they don’t store their guns securely.
Watch the case study video here.
Awards
2x Webby Anthem Awards, 2x Shorty Awards, 2x Telly Awards, 2x New York Festivals, 1x MM+M, 1x Clios Shortlist
