imagine a world without Her or She.

Compared to men, women still only make 82 cents on the dollar. For Hispanic and Latina women, it’s as low as 54 cents.

The Hershey Company has famously pledged to close the gender pay gap, making their iconic chocolate bar the perfect tool to illustrate the disparity.

Will did naively send this to Hershey execs after completing it in 2018. He never heard back, but thinks they liked what they saw.

CD: Will Engebretson
Art: Will Engebretson
Copy: Will Engebretson
Director: Will Engebretson